Case Study | ShikorTV Canada News & Media Website

Project Overview

ShikorTV Canada is a Bangladeshi-Canadian digital media platform that delivers authentic, timely, and diverse news content to its audience across Canada and globally. The platform covers a wide range of categories, including current affairs, politics, international updates, sports, entertainment, lifestyle, and diaspora community stories.

The website project was designed to showcase multimedia-rich content, engage readers with real-time updates, and serve as a bridge between the Bangladeshi community in Canada and their roots back home.

This case study outlines the design and development of the ShikorTV Canada website, its objectives, and the features that help it stand out as a trusted online news hub.

Objectives of the Website

The main objectives of ShikorTV Canada’s website were:

Central News Hub: Provide an online platform that organizes breaking news, feature articles, and community stories in an accessible format.

Highlight Diaspora Voices: Showcase stories from Bangladeshi immigrants in Canada and their achievements.

Offer Multi-Category Coverage: Include clear categories (Politics, Sports, International, Lifestyle, Entertainment, Tech, Opinion).

Boost Engagement: Integrate video content, photo galleries, and interactive posts to enhance user experience.

Mobile-First Access: Ensure smooth browsing and readability across all devices.

Monetization-Ready: Build space for future ad placements and sponsorship integrations.

Community Connection: Provide contact, social links, and submission options for diaspora news.

Target Audience

Bangladeshi Diaspora in Canada: Immigrants, students, professionals, and families seeking reliable news about both Canada and Bangladesh.

General News Readers: People interested in Bangladesh’s social, cultural, and political updates.

Advertisers & Partners: Brands aiming to reach the South Asian community in Canada.

Key Features and Functionality

Homepage / Landing Page:

Breaking news ticker.

Featured slider with top headlines.

Trending stories section.

Category-Based Navigation:

Politics, International, Sports, Entertainment, Lifestyle, Tech, Opinion.

Easy filtering and search.

Multimedia Integration:

Video gallery for interviews and reports.

Photo galleries for events and cultural highlights.

News Article Pages:

Clean, reader-friendly layouts.

Related articles and social sharing options.

Community News Section:

Special coverage for Bangladeshi-Canadian community events.

Contact & Submission Form:

WPForms-powered system for inquiries and user-submitted stories.

SEO & Performance Optimization:

Rank Math for SEO.

WP Rocket for fast loading speed.

Social Media Integration:

Embedded Facebook, YouTube, and Instagram updates.

Design and User Experience Considerations

Clarity & Accessibility: Simple layout for news reading.

Mobile Responsiveness: Optimized for smartphones and tablets.

Brand Identity: Red-and-black theme consistent with ShikorTV’s logo.

User Engagement: Comment sections and sharing features.

Technical Aspects (Inferred)

Hosting: Optimised hosting with CDN for high traffic.

CMS: WordPress for flexible content publishing.

Multimedia Hosting: YouTube/Vimeo integration for video content.

Data Security: SSL encryption for secure browsing.

Performance: Caching and image optimisation.

Success Metrics (Post-Launch)

Traffic Growth: Increase in daily visitors from diaspora communities.

Engagement Rate: Social shares, time spent per article, and video watch time.

Content Submissions: User-generated diaspora stories.

SEO Performance: Higher ranking for keywords like Bangladeshi news in Canada, ShikorTV Canada, Canada Bangla community news.

Advertising Potential: Attracting sponsors and ads.

Challenges and Solutions (Potential)

Content Volume Management: Designed categories and tags for smooth navigation.

High Traffic Spikes: Implemented caching, CDN, and WP Rocket.

Community Engagement: Built contact and submission forms for user stories.

Media Handling: Integrated YouTube for videos to reduce hosting load.

Conclusion

The ShikorTV Canada website acts as a digital bridge for Bangladeshi communities abroad, offering authentic news, diaspora voices, and engaging multimedia content. With its user-friendly design, strong SEO foundation, and multimedia integration, the platform is positioned to grow as one of the leading Bangladeshi-Canadian online media outlets.

Kleevix’s role in designing this site ensured it was visually modern, functionally robust, and aligned with ShikorTV’s mission of connecting communities through information.